Molly McPherson (@MollyMcPherson) is guided by one, simple motto when it comes to explaining her company’s mission: If you don’t want to see it online, then don’t post it there in the first place.
By definition, Molly McPherson is a newsie communicator. She brings her years of news and public relations experience to Social Shift Media where she helps clients find the right strategy for 21st-century communications by combining the best practices of today with the traditional methods of the past.
She is a frequent featured speaker on the topics of crisis communications, public relations, and social media for several national agencies and associations, including FEMA, Homeland Security, and the National Rural Electric Cooperative Association.
Before starting her company, Molly was Director of Communications for the Cruise Line International Association (formerly known as the International Council of Cruise Lines) in Arlington, VA. Molly represented the $10 billion cruise industry in communicating regulatory and policy issues as well guiding the association through numerous crisis communication issues, including cruise ship fires, post-9/11 security issues, and the Norwalk virus outbreaks.
More recently, she worked with the Federal Emergency Management Agency’s Office of External Affairs, helping them launch their first social media program. The program, which is still in use today, started from a video she filmed and co-produced during the spring tornado outbreak of 2008 featuring FEMA’s ground efforts that helped Tennessee residents displaced by the storms. Through her role at FEMA, Molly was also deployed to work with the agency’s newly formed broadcast strike team in 2008 covering both Tropical Storm Hanna and Hurricane Ike — the third costliest Atlantic hurricane to ever make landfall in the United States.
She has been a featured speaker in the field of public relations, crisis communications and social media at numerous venues, including the John F. Kennedy School of Government at Harvard University in 2012. She currently teaches social media courses at New England College. She earned her master’s degree from the College of Communication at Boston University.